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AveryPRO™ Adds New Materials to Collection

The pressure-sensitive category just got a lot more exciting with the introduction of some intriguing new label stock from AveryPRO, headlined by its Soft Touch™ and Silver Matte substrates engineered specifically for HP Indigo presses. As more and more customers are looking for materials to make their products stand out, these materials help fill the special requests many printers and designers receive from their customers.

candy-labelThe beautiful Soft Touch substrate, exclusive to AveryPRO, offers an understated elegance that transforms a basic label design into a touchable experience. Along with branding items like lotions, candies, soaps and cosmetics, this luxurious substrate is ideal for adding an elegant touch to any item needing a high-quality look and feel.

The premium material has a special coating that provides a velvety feel that begs to be touched, and all without the need for a post-print coating. Eliminating the need for a post-production coating reduces costs, increases profitability, and speeds up the printing process. This type of finish has been available for magazine and book covers as well as packaging, but this is the first of its kind in the pressure-sensitive label market.

The new Silver Matte material offers printers and designers a metalized look without the use of metallic inks, saving time and money. The soft silver color and smooth surface of this substrate are perfect for adding an upscale look to health and beauty products and event and party accessories. The label stock also features a permanent adhesive and is water and tear resistant making it ideal for electronic asset tagging, beverage labeling and more.

shaving-labelAlong with these two new exciting materials, AveryPRO added a new line of Glossy, Semi-Gloss and Clear label stock available with permanent and removable adhesive, a durable PET full-sheet stock, and polypropylene Name Badges. All of these products are ideal for short-run, print-on-demand applications and are available in a variety of full-sheet and pre die-cut shapes and sizes.

To learn more about all the new pressure-sensitive materials AveryPRO has to offer, contact your local Athens Paper representative for more information. To request free samples, visit avery.com/averypro.