Direct Mail Gets the Job Done

Direct mail print should remain an essential part of the targeted marketing mix for 2017, and here’s why.

According to the latest consumer survey conducted by InfoTrends, direct mail is still the most effective tool to attract, engage and retain customers, build brand awareness, increase sales, measure effectiveness, and deliver results. In fact, a third of U.S. consumers reported they read direct mail more often than e-mail marketing, and another 34% read them both with equal frequency.

While doing research for this article, we also saw this on the DMA website: Don’t Call it a Comeback: Print Never Died.

At Athens, we agree!